TravelTrac is a proud member of 1% for the Planet. Responsibility for protecting the environment is the bottom-line, and one that we all must share. TravelTrac LLC has a committed environmental policy and will dedicate a minimum of 1% of gross revenues to key environmental and social organization designed to raise global awareness in protecting and educating the planet.  By developing leisure and adventure travel genre domains designed to focus on specific recreational interest and by providing venue to environmental and social organization TravelTrac intends to involve active participants in adopting and supporting these important causes.  Our genre specific domains will attract like-minded travel enthusiasts interested in sharing personal adventures, recreational hobbies, travel agendas, photos, and video clips to a social network of family, friends, and acquaintances. Registration is free for all participants and all registrants will complete profile information that shares their personal interests, environmental concerns, and travel adventures.  This data will be used to establish targeted TravelTrac links to key articles, charitable organizations, genre specific advertising, and promote additional travel destinations of interest and so that interaction with other like-minded enthusiasts can be initiated which can further development of an interactive medium via TravelTrac's leisure and adventure domains and platform.

TravelTrac’s initial two portals:

SailTrac - with a core focus on sailing, boating, marine travel, and ocean going adventure and exploration.

TrekTrac - a broad domain for the adventure traveler focusing on global land based exploration allowing registered users to share their unique travel adventures whether hiking, mountaineering, on safari, or just vacationing in an exotic locale or day tripping.

Additional genre domains will be developed replicating TravelTrac’s core business practices established with the advent of these two primary market segments. Both initial genres benefit TravelTrac development by the inherent use of GPS technology in most or all undertakings which will provide a channel for users to develop and create custom maps with interactive presentations sharing their adventures combined with weather, geotagged photos, text, and video clips to communicate their personal experiences while integrating global awareness and educational commentary from key environmental organizations.

Each registered account holder will have the opportunity to create a custom address book of contacts, and extend an invitation to others who indicate interest in their travels or may be traveling in the same locale or simply have visited a TravelTrac domain and desires participation in the account registrants adventures. These approved contacts will receive automatically generated e-mails when updated information is posted to the user's account allowing for a focus on the journey rather than the often unwanted interruption or distraction of direct communication.

Integrating both direct Internet access and wireless remote technology gives TravelTrac registered users the ability to add real time GPS position reporting from third party devices which auto-populate mapping and routing waypoints, and permit the addition of other multimedia pieces including text, photos, and video clips delivered to their networks in content rich format even without direct online interaction.

Primary revenues will be generated from integrated advertising specific to core genres. TravelTrac will abstain from integrating or delivering pop-up ads or direct e-mail marketing of its contact databases. Both are seen as a disruptive interference in social networking venues and detrimental to core development of market share and web page views that are a measurement of financial valuation and performance.

Traveltrac will focus core advertising dollars by genre segmentation. This allows for a potential advertiser of, for example, camping equipment to reach not only core market segment but active, well healed participants, interested in that endeavor. Naturally, TravelTrac will additionally appeal to broad based advertisers, focused on generating revenues and providing services to our database of active lifestyle participants in need of remote banking and credit services, GPS and technology hardware providers, communication and wireless networking companies, travel and leisure segments, and active lifestyle proponents and manufacturers that will lead TravelTrac to profitability as registrations and use of its domains begin to consolidate broader internet traffic.   More importantly TravelTrac user will be receptive and open to participating and supporting key advertising programs via our domains KNOWING that all TravelTrac domains donate a significant portion of gross operating profit to key environmental and social causes from revenues generated by this interaction.

Simplicity is the key; by keeping our programs simple to use and easy to navigate and providing the best integrated technology services available for travel and trip sharing we help our customers disseminate information about the world around them in real time with a focus on their distinct interests, concerns and causes. TravelTrac must remain simple to use, flexible to the needs of our customers, and adaptive to new technology and mediums to send and update information by and for our customers. When our ability to exceed that exacting criteria is recognized there will be no doubt about our ability to profit and grow.

Another important aspect of our business development is in defining our social awareness and environmental agenda. While TravelTrac will not evolve into an electronic political soapbox designed to rant for social change, it is imperative that we use the medium to develop and promote a “green” agenda and raise awareness for global issues that deserve attention and impact our planet’s health and vibrancy. We desire commentary and affiliation with both for profit and not for profit organizations focused on pressing social and environmental issues throughout the globe. A friend of the planet will be a resource to TravelTrac and they will be provided a free platform to promote and raise awareness which will be of significant interest to our registered users and viewers internationally who traverse the world and want to share in letting others know what the pressing issues are or should be.