Traveltrac is a proud member of 1% for the Planet. Responsibility for protecting the environment is the bottom-line, and one that we all must share. Traveltrac LLC has a committed environmental policy and will dedicate 1% of gross revenues to key environmental and social organization designed to raise global awareness in protecting and educating the planet.  By developing leisure and adventure travel genre domains designed to focus on specific recreational interest and by providing venue to environmental and social organization Traveltrac intends to involve active participants in adopting and supporting these important causes.  Our genre specific domains will attract like-minded travel enthusiasts interested in sharing personal adventures, recreational hobbies, travel agendas, photos, and video clips to a social network of family, friends, and acquaintances. Registration is free for all participants and all registrants will complete profile information that shares their personal interests, environmental concerns, and travel adventures.  This data will be used to establish targeted Traveltrac links to key articles, charitable organizations, genre specific advertising, and promote additional travel destinations of interest and so that interaction with other like minded enthusiasts can be initiated allowing invitations to participate in shared experiences, social and environmental causes, travel tips, and forums which can further development of an interactive medium via Traveltrac's leisure and adventure domains and platform.

Traveltrac’s initial two portals:

Sailtrac - with a core focus on sailing, marine travel, and ocean going adventure and exploration.  This is our initial portal.

TrekTrac - a broad domain for the adventure traveler focusing on global land based exploration allowing registered users to share their unique travel adventures whether hiking, mountaineering, on safari, or just vacationing in an exotic locale.

Additional genre domains will be developed replicating Traveltrac’s core business practices established with the advent of these two primary market segments. Both initial genres benefit Traveltrac development by the inherent use of GPS technology in most or all undertakings which will provide a channel for users to develop and create custom maps and interactive presentations sharing the mapping of their adventures combined with geotagged photos, text, and video clips to communicate their personal experiences while integrating global awareness and educational commentary from key environmental organizations.

Each registered account holder will have the opportunity to create a custom address book of friends, family, and associates, and add invitees who indicate interest in their travels or may be traveling in the same general locale or simply have visited a Traveltrac domain and desires participation in the account registrants adventures and causes. These contacts will receive automatically generated e-mails when updated information is posted to the user's account allowing for a focus on the journey rather than the often unwanted interruption or distraction of direct communication.

Integrating both direct Internet access and wireless remote update capability Traveltrac registered users have the ability to add real time GPS position reporting from third party devices which will auto-populate mapping and routing waypoints, permit the addition of text journal entries, photos, and video clips and deliver content rich media updates to their network of friends without direct online interaction.

Primary revenues will be generated from integrated advertising specific to core genres. Traveltrac will abstain from integrating or delivering pop-up ads or direct e-mail marketing of its contact databases. Both are seen as a disruptive interference in social networking venues and detrimental to core development of market share and web page views that are a measurement of financial valuation and performance.

Despite becoming some of the world’s most popular sites, domains like MySpace -which surpassed Yahoo for page hits for the first time in November 2006, social networking venues have remained modest revenue generators relative to this page view success. Why? Investors attracted to the hype and valuations of these assets often fail to consider the inherent flaws in core marketing to such broad based venues - to date advertisers investing in these sites have largely failed to monetize those users effectively. As these organizations better focus there data mining capabilities and better evaluate their vast quantity of user information this revenue model flaw may be overcome but it has yet to materialize. To date the majority of these social networking sites can offer mass marketing without guarantee of reaching an advertiser’s core market customer which means that advertising dollars yield a lower results at a greater cost even when reaching hundreds of millions of viewers at a time.

Traveltrac will focus core advertising dollars by genre segmentation. This allows for a potential advertiser of, for example, camping equipment to reach not only core market segment but active, well healed participants to that endeavor. Naturally, Traveltrac will additionally appeal to broad based advertisers, focused on generating revenues and providing services to our database of active lifestyle participants in need of remote banking and credit services, GPS and technology hardware providers, communication and wireless networking companies, travel and leisure segments, and active lifestyle proponents and manufacturers that will lead Traveltrac to rapid profitability as registrations and use of its domains begin to consolidate broad internet traffic.   More importantly Traveltrac user will be receptive and open to participating and supporting key advertising programs via our domains KNOWING that all Traveltrac LLC domains donate a significant portion of gross operating profit to key environmental and social causes from revenues generated by this interaction.

Simplicity is the key; by keeping our programs simple to use and easy to navigate and providing the best integrated technology services available in a social networking portal we help our customers share and disseminate information about the world around them in real time with a focus on their distinct interests, concerns and causes. Traveltrac must remain simple to use, flexible to the needs of our customers, and adaptive to new technology and mediums to send and update information by our customers. When our ability to meet those exacting criteria is recognized there will be no doubt about our ability to profit and grow.

Another important aspect of our business development is in defining our social awareness and environmental agenda. While Traveltrac will not evolve into an electronic political soapbox designed to rant for social change, it is imperative that we use the medium to develop and promote a “green” agenda and raise awareness for global issues that deserve attention and impact our planet’s health and vibrancy. We desire commentary and affiliation with both for profit and not for profit organizations focused on pressing social and environmental issues throughout the globe. A friend of the planet will be a resource to Traveltrac and they will be provided a free platform to promote and raise awareness which will be of significant interest to our registered users and viewers internationally who traverse the world and want to share in letting others know what the pressing issues are or should be.